Afrinolly Creative Hub was opened in Lagos for the provision of creative platforms and economic opportunities for emerging and established content creators.

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Afrinolly Creative Hub

British Council Partners Afrinolly on (NICE) Programme

The Nigeria Creative Enterprise Support Programme (NICE) came to a delightful end on Saturday, March 30, 2019. An initiative of British Council Nigeria and the UK Foreign Office, the capacity-building programme was designed to empower creatives from the film and fashion industries with skills and knowledge for building and sustaining profitable businesses.

The programmes’ film strand was delivered by Afrinolly Creative Hub in partnership with the University of Reading’s Henley Business School. From January 14 to 25, 2019, 54 participants drawn from the film industry underwent a two-week training programme based on a cross-disciplinary curriculum that addressed the salient issues commonly encountered by budding entrepreneurs within Nigeria’s creative ecosystem.

Participants had the privilege of engaging with facilitators from Henley Business School: Professor Jean-Pierre Choulet, Director of Development, Alumni Relations and External Engagement; Dr Puleng Makhoalibe, Head of the School of Innovation, Creativity and Entrepreneurship; Professor Andrew Godley, Academic Director of the Henley Centre for Entrepreneurship, and accomplished musical composer and multi-instrumentalist cum Henley alumnus Barry Van Zyl. Other facilitators included seasoned professionals from within and outside the Nigerian film industry such as Afrinolly’s CEO, Chike Maduegbuna; Ewonro Amune, Afrinolly’s Director of Storytelling; Oluwaseun Ajasa, Managing Partner at Abraham Thompson and Co., and Justin Ige, Managing Partner at Creative Legal.

The rigorous two-week training culminated in a pitching session where 25 entrepreneurs were selected to progress to the incubation phase. After 9 weeks of practical and classroom sessions, the incubation phase ended with a pitch on March 30, 2019. The entrepreneurs pitched their business ideas before a panel of seasoned professionals in the industries who selected the best five entrepreneurs from each category on Saturday.

Apart from the 54 trainees, 17 Hub Managers were also hosted to a round-table and master class where they exchanged ideas about improving the state of Nigeria’s creative sector with Afrinolly CEO, Chike Maduegbuna and Henley Business School’s Professor Andrew Godley. Four of the hub managers, namely media entrepreneur, Biola Alabi; content producer, Toyin Poju-Oyemade; director, Niyi Akinmolayan, and researcher, Dr. Adunola Okupe eventually proceeded on a study trip to the UK, where they got to visit and learn from stakeholders in the UK’s creative industry.

The Nigeria Creative Enterprise Programme is an initiative of the British Council that was open to creative entrepreneurs who are interested in developing careers within the fashion and film industries. The training for film industry entrepreneurs was delivered by Afrinolly Creative Hub and Henley Business School. The programme ran from January 14, 2019, until March 31, 2019.


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